A breath of fresh air is sweeping through WBA… and WBE!
A few days ago, we announced a new direction. Today, we are proud to unveil the new brand identity for WBE and WBA.
With this new visual identity, WBE is reinventing its visual fundamentals to create a new symbol that reflects its values and defines its DNA: expertise, technical proficiency, innovation, and close relationships with its clients.
This identity capitalizes on the letters A and E to create a powerful new emblem.
Striking a balance between diagonal lines and fluid curves, this emblem evokes the fluidity of WBA and WBE’s client relationships: no intermediaries and a close connection to provide a direct and responsive solution to their partners.
In addition, the diagonal lines reflect WBA and WBE’s professionalism and expertise in highly technical fields.
At the intersection of these lines, WBA stands as the meeting point between customer proximity and expertise.
Both symbols end with an elongated diagonal line that creates a sense of openness and direction, illustrating the dynamism of WBA and WBE in fields that may seem static or lacking in innovation.
Furthermore, the choice of a serif font reinforces the sense of professional rigor that makes WBA and WBE trusted partners.
Finally, the choice of the color green (uncommon in these industries) reflects WBA and WBE’s environmental focus, which capitalizes on the digitization of their clients’ accounting and tax processes.
Thank you to everyone who contributes every day to raising the profile of WBA and WBE.
And this is just the beginning...